Sofia Jeans launches a special denim line at 5/5 (1)

sofia jeans

Sofia Jeans from Sofia Vergara.

Sofi­a Jeans launches a special denim line at Walmart. Sofi­a Vergara Launches the Exclusive Denim Path at Walmartcom; The Size-Inclusive Collection encourages Women to “Work What They Get”.

She is known for her contagious humor and fearless style. And, starting today, Sofi­a Vergara brings her trademark confidence to Walmartcom customers by launching his new denim brand, Sofi­a Jeans by Sofi­a Vergara.

Sofi­a Jeans by Sofi­a Vergara was launched exclusively at Walmartcom with an initial collection featuring nearly 100 items, ranging from jeans and denim jackets to fashion tops and graphic tees. We, together with Sofia, want to design a line that makes women feel and look great, inspiring them to “do what they have.” Jeans, which are the core of the line, include a variety of suitable clothes – from thin and straight styles to jogging and flares – so that every woman can feel confident like Sofi­a. Denim style was designed and named after Sofi­a and the women in her family, displaying details such as raw edges and buttons.

This is what Sofi­a says about the channel:

I live in my jeans! From going to a store, or to a business meeting, or to a night party, jeans are a must-have item for women. I want to design a line of jeans that looks great, perfect for relaxing during the day or dressing for the night, and a pleasant boss, which is comfortable and affordable. I am happy to partner with Walmartcom to make collections for women of all shapes and sizes. Everyone’s body is different. Every body is beautiful and must be celebrated. – Sofia Vergara.

sofia jeans by sofia vergara
Sofia Jeans by Sofi­a Vergara at Walmart.

Sofi­a Jeans by Sofi­a Vergara will reveal new products seasonally. It will offer sizes ranging from 0-20 in jeans, skirts and shorts, and extra-small to three extra-large tops, with all launch items priced at $40 or below.

See also:   Walmart Nation: Mapping America's Biggest Entrepreneur

Last year, we introduced our new fashion goals at Walmartcom, and I was very excited to continue building that experience. Sofi­a Jeans from Sofi­a Vergara joins our ever-growing brand line, which includes nearly 150 premium brands through our Premium Store with Lord & Taylor and exclusive lines such as EV1 with Ellen DeGeneres.

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